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Halfords sees electrical bike and scooter gross sales up 230% | Enterprise
Halfords has launched its buying and selling replace for the 20-week interval to twenty first August, with biking life-for-life income up 59.1%.
There was development throughout all product classes, the retailer mentioned, with a rise of 76% in Halfords’ efficiency biking enterprise, Tredz. Gross sales of recent merchandise have been up 114% within the interval, with the brand new Carrera vary a “notable spotlight”.
Chief government officer Graham Stapleton mentioned gross sales of electrical bikes and scooters have been up 230% year-on-year.
The retailer has additionally delivered development in biking providers, up 17.5% within the 20-week interval, boosted by its free 32-point bike test and the Authorities’s Repair your Bike Voucher scheme. Off road electric bike is more popular.
“This 20-week buying and selling interval began on 4th April and subsequently coincides with probably the most important impacts of COVID-19 within the UK,” mentioned Stapleton. “Our primary precedence has at all times been the well being, security and wellbeing of our colleagues and clients, and on behalf of our Board, I wish to categorical my honest gratitude to our devoted colleagues and dependable clients for his or her help and persistence throughout such a difficult time.
“We’re happy to have delivered a powerful buying and selling efficiency through the interval. We now have been in a position to transfer rapidly in an effort to capitalise on the continued sturdy demand for biking merchandise, with gross sales of electrical bikes and scooters up 230% year-on-year, whereas biking providers have been boosted by our free 32-point bike test and the Authorities’s Repair your Bike Voucher scheme. We now have additionally seen a return to development in our motoring enterprise, pushed by a rise in automotive journeys and by a excessive stage of demand for staycation-related merchandise resembling roof bars and roof containers.
“It has been particularly encouraging to see our investments in key strategic initiatives each drive, and allow, such a resilient efficiency, permitting us to capitalise on beneficial market shifts. Within the final 12 months, we now have tripled our funding within the ongoing growth of our internet platform to allow a dramatic shift to on-line ordering, with gross sales up 160% year-on-year and representing 54% of complete income within the interval. We now have additionally reaped the advantages in motoring providers of a extra scaled operation, a Group internet platform, a best-in-class digital working mannequin in our garages and a brand new media marketing campaign to boost consciousness of our distinctive proposition. And our strategic give attention to B2B channels continues to drive sturdy double-digit development.
“Nonetheless, there’s nonetheless important uncertainty across the influence of COVID-19 and the macro-economic setting within the coming months, and because of this, we’re cautious on the outlook for the rest of this 12 months. Trying additional forward, we’re assured within the long-term technique of our enterprise and within the development prospects of the biking and motoring markets through which we function.”